Communication with Stakeholders
All our communications activities are designed to ensure War Child is recognised and trusted as the leading organisation providing psychosocial support to children affected by violence and armed conflict.
War Child contributes towards improving the wellbeing of children through its communications by connecting the realities and resilience of children with key stakeholders around the world. We share both results and lessons learned - stimulating people to support our mission through authentic, bold and creative communications.
The key stakeholders we target through our communications activities include the general public in both the Netherlands and Europe; experts and practitioners in the humanitarian sector; and official policy-making bodies.
War Child quickly moved to adapt its programming to the demands posed by the COVID-19 pandemic in 2020 - and we similarly adapted our communications activities. Our communications team contributed to the adaptation of both TeamUp and Can’t Wait to Learn for remote delivery though the production of print, video and online products.
The dedicated webpage for the Can’t Wait to Learn offline programme - where caregivers can download learning games on their mobile phones - received more than 10,000 visitors over the course of the year.
We also worked hard to draw attention to our emergency COVID-19 response through a number of external communications initiatives. We posted regular updates on our activities through a dedicated liveblog and made expert content available in multiple languages through a shared online resource.
We brought together a panel of experts to explore potential actions to address the mental health crisis arising from the pandemic in our video series 'Minds United for Mental Health'.
We also continued our campaigning activities to prioritise mental health as a central part of international humanitarian responses. In partnership with World Vision International we gathered data from 720 children and parents in six of our programme countries to map the consequences of COVID-19 on the psychosocial wellbeing of children - further highlighting the important of mental health responses.